About me

Mathieu Arsenault

I help owners save time and money by redesigning how work gets done, with AI as the main lever.

Charlottetown, Prince Edward Island · English and French

My expertise and experience

Software builder

Co-founder of Upper, a delivery-management SaaS for small businesses. Four years, sold in 2022. Six iPhone apps shipped before that.

10 h → 20 min

Weekly route planning at one client. 1,000+ users on the platform.

Digital transformation consultant

Workshops and implementation, governments and private companies. Several small businesses helped: a forestry company, a law firm, a manufacturer, a hotel group. Starting point: business services at RDÉE PEI.

+40%

Direct bookings at Rodd Hotels. Government of Alberta: 109,000 applications/year, 95% fewer validation errors.

Internal AI lead

AI lead at a mid-sized consulting firm — about a hundred consultants, in Halifax. Microsoft Copilot, governance, responsible-use rules, the firm's processes one by one.

Corporate → SMB

Institutional level: slow, important, different from small business. That's where I chose to work with owners instead.

Examples of what I've already built

Email agent

A virtual assistant for the inbox

Reads the email, sorts it, prepares the replies. The owner signs off. Every correction becomes a rule.

AI operating system (AI OS)

Context once, for everything

The business gives its context one time. Everything after — emails, quotes, follow-ups — starts from there, instead of re-explaining every time.

The two kinds of AI consultants

Where most AI consultants are

Corporate · governance · policy
Training · awareness
Copilot rollouts
Eighteen-month transformations

Often because governments are the ones hiring. It's good work — I've done it.

Where I work

Small business — no IT department, no spare time
One real task from the owner's week
Running Monday morning, with the tools they already have
In English or in French

A deliberate choice: I left the corporate side to work with owners.